Roles: Social Producer/Writer
The SnapMask Challenge leveraged the popularity of the NHL to build an audience on the hottest social platform for young adults: SnapChat. Partnering with the NHL, we challenged our fan bases on Facebook and Twitter to send us selfie’s on SnapChat with their best drawn goalie masks.
The campaign, which ran through the NHL finals, increased 120 Sports’ SnapChat following by approximately 200%.
Wake Up Call: http://on.fb.me/1TGAAnv
Roles: Social Producer
Let’s be honest. We all know that when we wake up in the morning, the first thing we do is grab our phone and see what we missed from the night before. The Wake Up Call was created as a daily, morning update to catch fans up on the biggest news in sports.